Hire Me — Direct
What should AI
take off your plate?
I build the website first, then add practical AI workflows around the work you repeat: reviews, social posts, leads, reports, dashboards, and admin tasks.
Who I Am
Not an agency.
Not a freelancer.
Art of Web is a single builder with 20 years of keyboard miles and a retail business that pays the bills. This page is the short version of who will build your site, AI workflows, and custom tools.
Operator, not a vendor
Businessman first
I own and operate Overboard Thailand — a multi-location premium beachwear retailer. Every line of code I write runs through one filter: will this actually move a business forward?
20+ years at the keyboard
Coder since 2001
HTML tables, then PHP, then WordPress, then the modern JavaScript stack. I've been building for the web since before responsive was a word. Not a vibe coder — a real one. (No offense to the no-code crowd — some of the best builders I know ship without writing a line.)
Client-side scars
Been in your shoes
Before running my own business I was the client trying to get a serious product built. Every quote came in between $30K and $100K. Timelines stretched to six months. Quality was a coin flip. I know exactly where it hurts — I sat on the other side of that table for years.
Solo shipping like ten
The AI unlock
AI is not useful because it sounds clever. It is useful when it is connected to daily work: replies, posts, lead follow-up, reports, dashboards, and admin tasks. That is the whole reason Art of Web exists.
The Thesis
AI only matters when it saves
real working hours.
Most owners already know AI can write text. That is not the hard part.
The useful part is connecting AI to the work that happens every week: new reviews, customer questions, social posts, price updates, booking requests, reports, listings, and follow-up.
That is what I build: a serious website, plus simple tools that help the business move faster without hiring another person to copy, paste, chase, rewrite, and report.
That's what you're hiring when you hire Art of Web.
What You Get
A website builder and AI workflow builder.
In one person.
An operator, not a vendor
I've sat in your chair. Every decision — scope, architecture, trade-offs — routes through real business judgment, not a feature checklist.
Studio-grade output, solo-builder price
Websites and workflow tools that used to require a small team now ship for ฿15,000 to ฿65,000+. Same judgment. Different math.
Real code, real ownership
No vendor lock-in, no black-box frameworks, no rented admin panels. You own what you paid for. If we ever stop working together, everything goes with you.
A direct line
You talk to me. Not an account manager, not a junior dev, not a ticketing system. Me. Response within 24 hours, usually same day.
Before we talk
A quick fit check
Honest about what this is — and what it isn't. Saves us both time.
Great fit
- You're an operator — you run the business, you don't need an assistant committee to decide
- You value judgment and speed over endless revision cycles
- You want a website plus useful AI help, not a brochure with a logo swap
- You can name the daily work that slows you down: reviews, posts, leads, reports, admin, or integrations
Not the best fit
- You want the cheapest template install on the market
- You need twelve stakeholders to approve every button color
- You want an agency with account managers, standups, and weekly decks
- You're not ready to have an honest conversation about scope and budget
Project intake
Tell me what you want the site or AI to help with.
Share the business, the audience, and the repeated work you want to reduce. Half a paragraph is fine — I'll reply within 24 hours with honest feedback on scope, budget, and whether we're a fit.
Let's build it.
One operator. One direct line. Websites and AI workflows that remove real daily work.