Raw Punk Product

Breaking the Mold

In a sea of minimalist, white-space-heavy e-commerce sites, “Raw Punk” stands out by screaming its message. This project explores the “Anti-Design” trend, using overlapping elements, harsh colors, and unconventional layouts to create a memorable brand experience.

Design approach

We stripped away the polish usually associated with premium products and replaced it with a raw, “do-it-yourself” aesthetic. The layout relies on CSS Grid but intentionally misaligns elements to create tension and visual interest.

Features

• Brutalist Typography: Massive, uppercase typefaces that dominate the viewport.
• High Contrast: A stark black and white palette with aggressive accent colors.
• Glitch & Noise: Visual artifacts and texture overlays that give the site a gritty, analog feel.