Section Architecture for Scannability

People scan first, then commit. Section architecture helps you control that scan. It gives every block a purpose so the page feels easy, not endless.

Give every section a job

A clean structure usually follows this flow:

1. Problem or tension
2. Solution or promise
3. Proof or validation
4. How it works
5. Secondary proof
6. Final CTA

You can skip a step, but do not repeat the same job twice.

Keep sections compact

Each section should make one point and move on.

• 1 headline
• 1 supporting sentence
• 3 to 5 bullets or tiles

If a section needs two headlines, it is two sections.

Use layout rhythm to guide the eye

Alternating patterns keep users engaged.

• Swap image left and right
• Alternate background tints
• Vary section density (tight, medium, spacious)

Rhythm helps the reader stay oriented.

Add section summaries

Short summaries make scanning fast.

• Bold lead sentence
• Short subhead
• Clear visual anchor

This is what makes a page feel skimmable on first pass.

Respect vertical spacing

Spacing is the easiest way to signal structure.

• Use a consistent vertical scale (48, 72, 96)
• Make transitions between sections obvious
• Avoid stacking too many cards in one section

The space is part of the design.

Quick checklist

• Can you describe each section in one sentence?
• Do sections have one primary action?
• Does the layout alternate to keep rhythm?
• Can someone skim the page and understand it?

A page with good section architecture feels calm. It helps users move confidently from curiosity to action.